Write It Your Way

Nina Lelidou · Content Marketer

Write. Rank. Succeed.

Helping brands stay visible, relevant, and trusted in the age of AI through user-first content, smart SEO strategies, and storytelling that makes an impact.

Let's talkSee my work
  • SEO blog content
  • GEO / AI search
  • Content strategy
  • Video content
Nina Lelidou, founder of Write It Your Way

Industries I've worked with

  • Client onboarding SaaS
  • AI chatbots & live chat
  • Legal tech
  • Event management SaaS
  • AI & e-commerce automation
  • Corporate wellness tech

Services

  • Content Strategy

    Keyword research, topic clusters, and editorial roadmaps built around what your buyers actually search for.

  • SEO Blog Content

    Long-form, deeply researched articles that engage readers and climb the rankings.

  • GEO / AI Search

    Content structured to be understood, quoted, and cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.

  • Video Content

    On-camera presenting, video storytelling, and engaging content for YouTube, LinkedIn, and social media, designed to put a human face to your brand and connect with your audience.

  • Content Refresh

    Optimization of existing posts to improve relevance and search performance. These are fast wins from what you already have!

What my clients say

  • "Nina's one of our top freelance writers… the quality of her content is fantastic, consistently high, and it ranks really well for us. Nina's work has been a huge asset for Leadsie! If you need a talented, dependable, and proactive writer, I highly recommend Nina. She's amazing at what she does!"
    Johannes from LeadsieJohannesLeadsie (opens in a new tab)
  • "Nina is an exceptional writer that is able to quickly learn about any industry she's introduced to and produce high quality content related to it. Her research skills and adaptability are unmatched. I have no doubt she'll be a valuable asset to any team!"
    Tobe from SellerAiderTobeSellerAider (opens in a new tab)
  • "Nina has a rare talent for making complex SaaS products simple—and exciting—for readers. She's consistently delivered high-quality, well-researched content—from blog posts and knowledge base articles to full-length eBooks—that is accurate, engaging, and SEO-optimized. If you're looking to ship exceptional content faster, look no further!"
    Sam from LaunchbaySamLaunchbay (opens in a new tab)
See all client testimonials (opens LinkedIn in a new tab)

Trusted by

  • Leadsie
  • SellerAider
  • Launchbay
  • Social Intents
  • HeySummit
  • Knackly
  • BetterMe

Portfolio

YouTube thumbnail: Give access to an Instagram account, presented by NinaWatch the video on YouTube (opens in a new tab)
01

Leadsie | B2B SaaS

YouTube SEO strategy & on-camera presenting

I brought this technical Meta tutorial to life through a combination of SEO strategy, content planning, and presenting.

My contributions:

  • SEO research: Identified relevant search queries to guide the video's direction.
  • Script development: Helped structure the content to be informative and engaging.
  • On-camera presenting: Delivered the content in a clear, approachable way.
  • YouTube optimisation: Worked on the title, description, and chapters to improve discoverability.

Result: 2,000+ views within the first 30 days.

  • Video SEO
  • Content research
  • Script development
  • On-camera presenting
  • YouTube optimization
Watch the video(opens in a new tab)
  • Illustration of a laptop showing the TikTok Marketing Partners application formRead the guide (opens in a new tab)
    02

    Leadsie | B2B SaaS

    Turning an underserved topic into an in-depth agency guide

    With limited information available on TikTok's agency partner programme, I identified an opportunity to create a valuable resource for established marketing agencies.

    My contributions:

    • Content gap analysis: Identified an underserved topic with limited existing resources.
    • In-depth research: Investigated programme requirements and application processes.
    • Expert insights: Consulted TikTok experts to uncover information difficult to find elsewhere.
    • SEO content writing: Turned complex findings into a clear, practical guide for a specialised audience.
    • Original research
    • Expert interviews
    • SEO content writing
    • B2B content strategy
    Read the guide(opens in a new tab)
  • Illustration of a phone with an Instagram feed connected to several user avatarsRead the tutorial (opens in a new tab)
    03

    Leadsie | B2B SaaS

    Technical tutorials built on firsthand product research

    I created an accurate, step-by-step tutorial based on primary testing of Meta's frequently changing interfaces.

    My contributions:

    • Firsthand UI research: Navigated Meta's platforms to verify each step myself.
    • Technical writing: Simplified complex access workflows into clear, actionable instructions.
    • Visual documentation: Captured screenshots to guide readers through each process.
    • Content accuracy: Cross-checked instructions against the live interface rather than relying on potentially outdated resources.
    • Technical writing
    • UI research
    • Product testing
    • SEO
    • Instructional content
    Read the tutorial(opens in a new tab)
  • Knackly banner reading HotDocs AlternativesRead the article (opens in a new tab)
    04

    Knackly | Legal Tech SaaS

    SEO-driven competitor comparison content

    Created an SEO-driven comparison guide to help legal professionals explore document automation alternatives and make informed software decisions.

    My contributions:

    • Competitor research: Analysed alternative solutions and their key features.
    • Search intent: Structured content around what potential buyers look for when comparing software.
    • Technical simplification: Translated complex legal tech features into clear, accessible information.
    • SEO content writing: Developed a structured, buyer-focused guide to support organic visibility.
    • B2B SaaS writing
    • Competitor research
    • SEO copywriting
    • Buyer-focused content
    Read the article(opens in a new tab)
Portrait of Nina Lelidou

About me

Hi, I'm Nina

I'm the writer and content creator behind Write It Your Way.

My journey began with a love for writing, honed during my time studying Sociology. I started in academic research and writing but soon realized I wanted to make a more immediate impact.

Now, I get to do just that: helping B2B SaaS brands boost their organic traffic and visibility in AI search.

Every piece starts with the reader: what they need, what they ask, and what will actually be useful to them. Then comes the keyword work, the structure and the storytelling that makes a brand worth coming back to.

When I'm not writing, you'll probably find me exploring a new corner of the world as a newbie digital nomad, learning a new language (Spanish is my current challenge!), or binge-watching food vloggers for recipe inspiration I may or may not attempt!

Specialist focus
B2B SaaS
Built for Google & AI
SEO + GEO
Multi-format content
Blog + Video
Contact Me

Get in touch

Let's work together

Have specific content needs or just want to chat? Let me help you grow your business with high quality, thoughtful content.

Email me directlyninalelidou@gmail.com
Name *

I usually reply within 1–2 business days.